Seafolly was born on the beaches of Sydney, Australia, in 1975. Ever since, we have been connecting women around the world with a feeling like no other, through innovative swimwear that heroes fit above all else.

We embody the Australian beach lifestyle. The fiery spirit of the Australian sun and the refreshing optimism of the ocean flows through all that we do. We harness this to create considered swim collections that inspire the confidence all women need to truly embrace and enjoy the beach.

Our swimwear, beachwear and accessories are designed with women in mind, providing shapes and support to suit a variety of body types, destinations, and activities. Ensuring you feel confident, always.