New Day Originals

We are no strangers to ‘Fast Fashion’ but we’ve become increasingly aware of the need to be more conscious of our impact on the planet. This is why we have chosen to make Sustainability and Ethically Made core values within our brand. 

Every single garment has been chosen for its eco-friendly, and sustainable ethics. That means using manufacturing processes that minimise water usage, leverage recycled and organic materials and of course fair rights for those who make the garments.  


New Day Originals gets its name from Finula’s Irish roots and her name, loosely translated from Gaelic means ‘Fine New Day’.  ‘Originals’ reflects our desire to create unique and original designs that are both contemporary and unique.