The Luella and Sassy & Boo brands are synonymous with luxuriously-soft knitwear, Italian linens, beautifully patterned cotton shirts and flattering, wear-everywhere dresses. 

Inspired by uncomplicated happiness, they create bright, colourful collections that have wear-forever appeal. They know colour can change your mood and bring joy to your day, so are always designing plenty of new vibrant styles and feel-good prints.

Everything  made is easy to care for, wonderfully durable and made to last. Luella pride themselves on bringing colour to women everywhere, every day.